Analyst Gene Munster is no fan of Apples reported
Analyst Gene Munster is no fan of Apple's reported interest in Dr. Dre's Beats Electronics. But even he admits there is one very good reason for the $3.2 billion deal.
And it's not the "coolness" factor from the high-end headphone brand and its rapper/co-founder, said Munster.
Instead, one of the most valuable parts of the reported acquisition would be Beats' other co-founder and CEO Jimmy Iovine, who may reportedly join Apple as part of the acquisition, The Wall Street Journal reported.
"I fully appreciate how big Jimmy Iovine is in the music industry," Munster, senior research analyst at Piper Jaffray, told ABC News. "Apple understands they can make this stuff themselves. It's easy to do. But I think there's a harder order in play, and that's in management."
Iovine, who is also co-founder of Interscope Records and chairman of Interscope Geffen A&M, is "the guy in music," Munster said, in part because he is the visionary behind the streaming phenomenon that shifted the music business model.
"For the acquisition to make sense, he needs to take what he's done in music and bring it into the deal," Munster said.
And how can Iovine do that? Iovine can provide what Apple has been trying to do: providing new ways to consume video through Apple products, Munster said.
"Music is in the grand scheme of things, but not as important as video," he said ��ТŮĸ�H����ȱϯ �w������ο����� ��ƽ��һ�������ߵô�æ �������鼃��ĸ��� ��������b�h���h�� ����ο��������ã �p�ᰢԊ�����Ҹ��� �����N������[��o�� �Ứ���������l�z ���˼�������ζ��.